As a designer, artist, LGBTQ rights activist, fiancé of internet-beloved Gigi Gorgeous and heir to the Getty Oil fortune, it would be easy to assume Nats Getty had it all.
Then again, she didn’t have a fash-packed lifestyle brand. And what modern entrepreneur accepts career limitations?
Enter Strike Oil – Getty’s newly-launched inclusive design house hoping act as an artistic outlet ‘for the misfits and the outcasts, the unseen and the unheard’.
From printed bandanas to silk bombers, the brand currently offers a range of expanding products – all of which adhere to the ‘uptown meets downtown’ aesthetic that defines Getty’s art and personal style.
Most notably known for her commissioned paintings and bespoke hand painted leather jackets, Getty made sure to include an accessible element to her otherwise premium pieces.
Getty said: “It all started with me taking my designer leather jackets and painting on them because I wanted to feel like it was 100% mine. That is what sparked Strike Oil and it evolved as I did. I soon began designing and making my own jackets, painting them, and from there I started designing a full collection.
“I say it is a lifestyle brand because I don’t want to limit myself to solely designing one kind of clothing style. I want to be able to curate people’s lives – from the clothes they wear to art on the wall and objects in their home.”
With little promotion, Getty is already off to an impressive start. Though Strike Oil has been trading under one month, the brand already boasts over 14,000 fans on Instagram. The latter of which is helped, in large part, by the social support of her Insta-famous fiancé, Gigi Gorgeous.
“I am highly inspired by my personal life and that’s reflected in my work,” said Getty. “Gigi – for example – is a huge source of inspiration for me I named a bomber after her. When I am personally moved by something I always incorporate it in my work.”
When asked how her family legacy may have contributed to the decision to launch Strike Oil, she said: “I don’t think being an heir has affected me. I think my family has affected me – by that I mean I am a product of my environment.
“I was raised to be hard working and chase my dreams and set major goals for myself. I think personally and professionally I am dedicated and hardworking, I have always held a high standard for myself and I can attribute that to my family.”
Nats goes on to explain her major industry role model is actually Manila native Rhuigi Villaseñor. At 25, the designer struck gold when his graphic streetwear label – RHUDE – received cosigns from the likes of Kobe Bryant, Kendrick Lamar, Frank Ocean and Migos.
“I love his story and I love his brand and I’ve been following him since his first collection of denim. We connected on Instagram and he asked me to model,” she laughs. “He’s awesome.”
She continues: “I hope to see continuous change and excitement in fashion. It’s a creative industry and it should be exciting and fun. I think fashion has been about competition for a long time and a lot of the fun was removed from it.
“I always keep in mind that, yes, this is a business but it’s the most creative amazing business so it should be fun.
“I can’t imagine doing anything else but designing and being an artist. I am very proud of who I am today and I want to continue to become the best version of myself and represent my community. I want to instil a sense of pride in anyone I can. It took me a long time to be so prideful about who I am and where I come from.
“Ideally, I will be taken seriously as a designer and an artist. I don’t intend on resting until that day comes.”