I.T Apparels launches four boutiques at K11 Musea

I.T Apparels has opened stores at K11 Musea for four of its fashion labels – Zadig & Voltaire, Stone Island, Off-White and Palm Angels.

The Zadig & Voltaire store is the brand’s fourth location in Hong Kong, with a design inspired by its Parisian store that opened last year, featuring concrete walls and a wooden-tone floor – with its F/W 2019 products for men and women showcased in a rough and textured steel display cabinet, creating a strong contrast between toughness and tenderness.

Stone Island’s new 130sqm store houses both the label’s Stone Island and Stone Island Shadow Project collections. The interior design follows the concept used for Stone Island stores created by Marc Buhre, an industrial designer from Heidelberg (Germany). Bush-hammered stone floors feature steel sections that offset the geometries embellishing the shaped ceiling. Hangers in the store are made of carbon and anodised aluminium bars, while furnishings and details are compressed in felt.

Off-White c/o Virgil Abloh is opening its third store in the city at K11 Musea, one of the few shops within the mall that overlook Victoria Harbour, visible through floor-to-ceiling windows. The store features warm and earthy tones and a large LED wall suspended on a light wooden wall at the entrance to display photos of the new series. Green velvet is used on the walls and ceiling of the display area of accessories and shoes – the same green is used for the cashier desk and curtain to convey a sense of humour.

Palm Angels’ K11 Musea outlet was conceptualised by brand founder and creative director Francesco Ragazzi to resemble a white cube art gallery with elements that clash into non-codified mixtures. Characterised by the strong contrast between raw concrete brick walls protected by wavy glass partitions, the store features a classical marble flooring to effect a clash with ceiling-mounted LED screens. Palm Angels’ F/W 2019 collection will be heavily featured during the store launch, which summarises Francesco Ragazzi’s own story through chapters that mix but not necessarily match.

[“source=insideretail”]

Author: Roky